From the Founder’s Desk

It all began during my late-night study sessions when I became captivated by something most students rarely considered—fitness. While my peers at IIT prepared for exams with chai and samosas, I hit the gym and delved into how nutrition could make life better. Fast forward a few years (and an MBA from Harvard), my passion for health remained constant—even while navigating the worlds of tech and investment banking in the U.S.

When I returned to India in 2011, I noticed a glaring gap in the nutrition market. Fitness wasn't mainstream, supplements were unreliable, and clean & safe options? Non-existent. That's when I co-founded HealthKart to make high-quality nutrition accessible to millions. But I didn't stop there.

Enter TrueBasics, born from my belief that wellness should be simple, effective, and transparent. Today, it's not just about what goes into your supplements—it's about what shouldn't be in them. I realised that clean nutrition isn't just about avoiding fillers and artificial junk—it's about ensuring every ingredient is free from harmful contaminants like heavy metals, aflatoxins, and pesticides. These hidden dangers can take a serious toll on your health, and I wanted to create a brand you could trust completely.

That's why TrueBasics products undergo HAP SAFE testing—checking for heavy metals, aflatoxins & pesticides. The products are further tested for microbial contamination & macro accuracy. It's a promise of transparency and safety, so you can focus on your health without second-guessing what's inside.

From IIT corridors to redefining India's approach to health, my mission has always been clear: keep it clean, simple, and trustworthy. With TrueBasics, I'm turning wellness into something everyone can enjoy—no gimmicks, just results you can count on.

- Sameer Maheshwari, Founder